If a five-year-old doesn’t get what you do, your buyers won’t either.
Get a free 5-minute audit of your homepage
and see exactly where buyers lose interest.
If a five-year-old doesn’t get what you do, your buyers won’t either.
Get a free 5-minute audit
of your homepage and
see exactly where
buyers lose interest.
what the audit shows you:
WHERE YOU'RE LOSING BUYERS
The exact spot on your homepage where visitors stop reading.
WHAT BUYERS THINK YOU DO
Versus what you actually do. The gap is bigger than most founders expect.
WHY YOUR EXPERTISE ISN'T LANDING
Strong work, average-looking site. The audit names what's missing.
THE PEOPLE
BEHIND THE AUDIT.
Two founders. Two decades of building Hollywood stories and Fortune 500 brands.
The same clarity principles that shaped Disney films and Microsoft launches —
applied to your homepage.
hollywood
stories
that stick
Mike shaped stories for Disney, Marvel, and Lord of the Rings — work that had to make sense to a global audience in seconds.
He brings the same clarity test to your homepage: can a stranger tell what you do, who it's for, and why it matters — in five seconds or less?
more about Mike ↗
wall street
designed
to LAST
Van led brand strategy at Microsoft, GE, and Starbucks — companies that lose customers if their positioning isn't crystal clear at every touchpoint.
He's run hundreds of homepage audits for founders making $500K to $5M. The audit's scoring system is built from what he's seen actually move buyers.
more about Van ↗
hollywood
stories
that stick
Mike L. Murphy
Mike shaped stories for Disney, Marvel, and Lord of the Rings — work that had to make sense to a global audience in seconds.
He brings the same clarity test to your homepage: can a stranger tell what you do, who it's for, and why it matters — in five seconds or less?
more about Mike ↗
WALL STREET
designed
to LAST
Van Rais
Van led brand strategy at Microsoft, GE, and Starbucks — companies that lose customers if their positioning isn't crystal clear at every touchpoint.
He's run hundreds of homepage audits for founders making $500K to $5M. The audit's scoring system is built from what he's seen actually move buyers.
more about Van ↗
FAQ
Is this audit actually free, or is there going to be a pitch at the end?
It's free. No credit card, no required call, no drip sequence that won't quit. You paste your homepage URL, the tool scores it, and you get the diagnostic. That's it.
If you want to talk through the results, you can book a 30-minute call with us.
If you don't, the diagnostic is yours to keep and we won't chase you. We built it this way because we use it as a filter — the consultants who find it useful are the ones we want to talk to. Pressure tactics would defeat the point.
Who's actually behind this? I've been burned by cold email before.
Fair question. Mike L. Murphy spent 20 years building stories for Disney, Marvel, Lord of the Rings, 20th Century Fox, and Warner Bros — he runs the messaging side. Van Rais led brand strategy for Microsoft, GE, and Starbucks — he runs the systems side.
We're based in the US and Europe, we've been working with consultants and B2B service firms for over three years, and we put our real names and real faces on everything.
You can find us on LinkedIn, on our personal sites (MikeLMurphy.com and VanRais.com), and on the calls we run ourselves.
What does the audit actually check?
Three things buyers look for in the first five seconds on your homepage:
(1) ICP clarity — can a visitor tell within seconds who you serve,
(2) outcome language — are you describing measurable results or vague benefits, and
(3) differentiation — is there a reason to pick you over the four other firms in their tab.
The tool scores each, shows you what your homepage currently says, what a visitor is likely thinking, and where the gap is. Takes about 5 minutes. The diagnostic is specific to your site, not a generic checklist.
Is this for someone like me?
If you're a consultant, fractional executive, boutique law firm, dev shop, or expert-led B2B service firm — yes.
Usually 3+ years in business, already have clients, growing past referrals into something that needs to scale. Where the audit doesn't help: e-commerce, B2C brands, agencies running paid traffic, or pre-revenue founders still figuring out their offer.
If your work is strong but your homepage doesn't reflect that level of expertise, this is built for you.
What happens after I see the results?
Two paths.
Path one: you read the diagnostic, see the gaps, fix them yourself. The results are detailed enough that a sharp founder or their dev team can act on them.
Path two: you book a 30-minute Positioning Review with us to talk through what the results mean for your specific situation.
No pitch on that call — it's a working session. If after that you want help implementing, we offer a 90-day program. If you don't, you don't. The audit is useful either way.
have your business match your expertise.