Could a five-year-old tell you what you do?
Most experts can't pass that test. The work is sharp. The page isn't.
In 30 days, a stranger reads your homepage for five seconds and
says who you help and what you do.
If they can't, we're not done.
Could a five-year-old tell you what you do?
Most experts can't pass that test.
The work is sharp. The page isn't.
In 30 days, a stranger reads your homepage for five seconds and says who you help and what you do.
If they can't, we're not done.
Why us
Two founders.
Twenty years making complicated things land in seconds,
for audiences who owed us no patience.
hollywood
stories
that stick
Mike spent 13 years in film, part of the Oscar-winning VFX teams on Lord of the Rings, Harry Potter, and Iron Man. In that work, an audience decides who a character is in about five seconds. Nobody gets a paragraph.
He points the same discipline at expert-led B2B firms.
more about Mike ↗
wall street
designed
to LAST
Van led the message at Microsoft, GE, and Starbucks, where it has to land the same way at every touchpoint. He builds the part that keeps working when you're not in the room.
more about Van ↗
hollywood
stories
that stick
Mike L. Murphy
Mike spent 13 years in film, part of the Oscar-winning VFX teams on Lord of the Rings, Harry Potter, and Iron Man. In that work, an audience decides who a character is in about five seconds. Nobody gets a paragraph.
He points the same discipline at expert-led B2B firms.
more about Mike ↗
WALL STREET
designed
to LAST
Van Rais
Van led the message at Microsoft, GE, and Starbucks, where it has to land the same way at every touchpoint. He builds the part that keeps working when you're not in the room.
more about Van ↗
FAQ
Is this audit actually free, or is there going to be a pitch at the end?
It's free. No credit card, no required call, no drip sequence that won't quit. You paste your homepage URL, the tool scores it, and you get the diagnostic. That's it.
If you want to talk through the results, you can book a 30-minute call with us.
If you don't, the diagnostic is yours to keep and we won't chase you. We built it this way because we use it as a filter — the consultants who find it useful are the ones we want to talk to. Pressure tactics would defeat the point.
Who's actually behind this? I've been burned by cold email before.
Fair question. Mike L. Murphy spent 20 years building stories for Disney, Marvel, Lord of the Rings, 20th Century Fox, and Warner Bros — he runs the messaging side. Van Rais led brand strategy for Microsoft, GE, and Starbucks — he runs the systems side.
We're based in the US and Europe, we've been working with consultants and B2B service firms for over three years, and we put our real names and real faces on everything.
You can find us on LinkedIn, on our personal sites (MikeLMurphy.com and VanRais.com), and on the calls we run ourselves.
What does the audit actually check?
Three things buyers look for in the first five seconds on your homepage:
(1) ICP clarity — can a visitor tell within seconds who you serve,
(2) outcome language — are you describing measurable results or vague benefits, and
(3) differentiation — is there a reason to pick you over the four other firms in their tab.
The tool scores each, shows you what your homepage currently says, what a visitor is likely thinking, and where the gap is. Takes about 5 minutes. The diagnostic is specific to your site, not a generic checklist.
Is this for someone like me?
If you're a consultant, fractional executive, boutique law firm, dev shop, or expert-led B2B service firm — yes.
Usually 3+ years in business, already have clients, growing past referrals into something that needs to scale. Where the audit doesn't help: e-commerce, B2C brands, agencies running paid traffic, or pre-revenue founders still figuring out their offer.
If your work is strong but your homepage doesn't reflect that level of expertise, this is built for you.
What happens after I see the results?
Two paths.
Path one: you read the diagnostic, see the gaps, fix them yourself. The results are detailed enough that a sharp founder or their dev team can act on them.
Path two: you book a 30-minute Positioning Review with us to talk through what the results mean for your specific situation.
No pitch on that call — it's a working session. If after that you want help implementing, we offer a 90-day program. If you don't, you don't. The audit is useful either way.
have your business match your expertise.